A group of smiling children lying side by side.

Welcome From our CEO

Welcome to Alice (Relief of poverty and advancement of community)

It is with great pride and excitement that I welcome you to our digital home. At Alice, we are driven by a simple yet powerful mission to nurture and empower children, families and communities through building resilience, independence and strength.

Supported by our vision of a community where every child, young person and family has a safe and happy childhood, and the foundations they need to thrive.

Whether you’re here to explore our services, learn more about our journey, or join our growing community, we’re thrilled to have you with us. Our team is passionate about what we do, and we are committed to creating solutions that make a meaningful difference.

Thank you for visiting us. We invite you to explore, connect, and grow with us.

Warm regards,

How we helped in 2024

10,944

Meals supplied to children

3,340

Children attended Big Cup

9,247

Total children supported

General About Alice

Since 2011, Alice Charity has been a lifeline for children and families facing hardship in our community.

At Alice Charity, our purpose is unwavering: to unlock the potential within every child and family, creating meaningful opportunities for growth, resilience, and long-term success. We believe that every child deserves a strong start in life, and every family deserves the support they need to thrive.

That’s why we focus on early childhood development and holistic family support—because the earliest years lay the foundation for a lifetime of possibilities.

But we don’t do this work alone. Through deep-rooted partnerships with local communities, schools, and support networks, we deliver personalised, compassionate services that meet children and families where they are—no matter their circumstances.

Our work is not just about meeting immediate needs. It’s about planting seeds of hope, nurturing strength, and helping families build a future filled with possibility.

Because when families are supported, communities flourish. And when children are given the chance to thrive, the future becomes brighter for us all.

Real Stories. Real Impact.

1

After separating from her husband due to domestic abuse, a mum needed support rebuilding her confidence and managing day-to-day life. She had never handled finances before and felt overwhelmed trying to pay bills and navigate independence.

We referred her to specialist services and provided guidance on money management. To ease her isolation, we attended local community groups with her—helping her connect, make friends, and rebuild her self-esteem.

She’s now thriving: taking her child out confidently, surrounded by supportive friendships and a growing network.

2

Following a referral, we supported a family of three children facing emotional and behavioural challenges, including mental health struggles and self-harm. The family had also experienced a recent bereavement.

We coordinated mental health services and began weekly in-school sessions with the youngest child, focusing on emotional expression and positive coping skills.

As a result, the child is beginning to apply new strategies and the family feels more supported. The impact has been clear: reduced worries and improved emotional wellbeing across the household.

Our message is clear:

The support we provide changes lives.

We empower families to see a way forward, even in their darkest moments.

With your help, we can continue to be the light at the end of the tunnel for so many.

Together, we can create lasting change and build a stronger, more hopeful future for every child and family.

Our Awards

Cyber Essentials 2025

VAST Gold award for Volunteering 2024

Newcastle-under-Lyme Community Champion of the Year 2023

Chamber of Commerce Responsible Business of the Year Finalist 2025

Totally Stoked Biggest Impact 2024

Advanced and Digital Technologies Innovation Accelerator

Our Partners

We Are Proud Members of These Organisations

5% club logo
Staffordshire Chambers of Commerce